Do you have any online marketing?

Measuring return on investment with social media is a tricky endeavor.

It is like trying to measure return on investment for being nice to your customers.

Its not so cut and dry.

Measuring the ROI for coupons is seemingly more straightforward.

Count the coupons at the end of the month and that is your ROI.

But would you say that coupons are more important than being nice to your customers.


The point is, not everything that is helpful for a business it measured by a simply ROI report.

Online Marketing via Social media is one of those things that, like being nice to your customers, helps your bottom line in a subtle way.

There are ways to measure the ROI, however, these numbers don’t reflect the entire benefit of Social Media Marketing.